Tips for mutual fund investment app development

Introduction

Mutual funds, formerly a relatively minor participant on the financial scene, today have a significant and essential impact on how tradeable assets are valued worldwide. The tremendous increase in digital penetration has enabled 760 million people to access smartphones and 700 million people to have internet access. This data demonstrates that today's investors are tech aware, which has led to a significant shift in the financial sector.

Let's understand how technology has affected mutual funds' operations. Most mutual fund investment platforms strive to reduce the paperwork. This is precisely where internet investment shatters conventional restrictions.

Development process of mutual fund investment platform

A mutual fund investment platform has become essential in users' lists due to increased market demand and customer expectations. Developing a valuable and user-friendly platform requires adhering to a disciplined process to remain relevant, competitive, or, better yet, ahead in the race for the most used and loved platforms. Here are the steps you must take to put your concerns regarding how to develop the ideal platform for investing in mutual funds.

Steps to develop a mutual fund investment platform

Plan and research: Before starting to build a custom mutual fund investment platform, research the market and understand the needs and expectations of your target audience.
Establish business models: Clearly define the objectives and goals of the platform and how it will differentiate itself from other investment platforms, which will help you to determine the target audience and the features that the platform should include.
Identifying the correct team: Make a team of experienced developers, designers, and project managers to work on the platform development process and should have previous experience in mutual funds or any investment platform development.
Choose the correct tech stack: Before starting the development process, ensure that the development process must include cutting-edge technologies like React Native and Flutter Python to scale up the workflow to the ‘n’ number.
Select the correct user flow: Customize or develop unique user engagement and order creation flow for your users based on the target audience that can be goal-based investment flow, risk appetite-based investment flow, invest directly to funds, and order type-based investment flow.
Design and develop the platform: Prioritize the essential features by making a list of all the features and functionalities that you want to include in your platform, such as a user-friendly interface, real-time market data, portfolio tracking, risk analysis, and so on.
Quality and security check: Once the platform is developed, conduct thorough testing to ensure it is free from bugs and errors. After successful testing, check for security features like regular security updates, disaster recovery, backup, and compliance with regulations.
Maintenance and support: Continuously monitor the platform's performance and make necessary improvements. Provide excellent customer support to your users to ensure they have a seamless experience using your platform.

Reasons to develop a mutual fund investment platform for your business

Customizable user interface: A custom mutual fund investment platform can have a user interface tailored to the business's and target audience's specific needs, such as account creation, login, investment selection, payment to increase user engagement.
Privacy of customer or client details: The top priority of any financial institution is to ensure that customer or client details are not shared with Whitelabel app providers by storing the database securely, conducting regular security audits, and having a comprehensive privacy policy.
Advanced reporting and analytics: Custom-built platforms can include advanced reporting and analytics tools that provide businesses with valuable insights into their investment portfolios and the performance of their mutual funds.
Improved data security: Custom platforms can be designed to include robust security measures to protect investors' personal and financial information from cyber threats and data breaches.
Improved portfolio management: Custom platforms can include advanced tools that allow businesses to monitor their investment portfolios in real-time and make informed investment decisions.
Increased scalability: Custom platforms can be designed to scale quickly as the business grows, allowing it to handle increasing numbers of investors and transactions.
Improved investor engagement: Custom platforms can include features such as social media integration and investor communication tools, which can help businesses to engage with their investors and build stronger relationships.
Automated investment management: It allows businesses to manage their portfolios quickly by rebalancing and analysing their performance.
Integrate security features: Integrate robust security features such as encryption, two-factor authentication, and access controls to protect investors' personal and financial information.
Less human intervention: Provides support while minimizing the need for human intervention, such as knowledge base, automated chatbots, email support, and real-time notification.

A few essential features of the platform should be included while developing and designing the platform to increase customer base and satisfaction.

Chatbot to identify and guide new users
Investment options depending on risk levels
User-friendly back office system with assistance
Simplified KYC process for all the users
Personalized goal-oriented plans
Simple and interactive interface
Trends and risk estimation algorithms

Conclusion

Developing a mutual fund investment platform requires careful planning and execution. By following the steps outlined above, you can ensure that your platform meets the needs of your target audience, stands out in the competitive market, and provides a seamless user experience. A successful investment platform can help you reach a wider audience, attract new customers, and establish your brand as a leader in the industry. Additionally, it is essential to maintain the platform regularly by providing updates and fixing any issues. User feedback is crucial to understand how the platform performs and what areas need improvement.